VOICE: Berlusconi's 'Bunga Bunga' inspires line of accessories

The transcript discusses the Bunga Bunga craze in Italy, sparked by Silvio Berlusconi's alleged parties. Carlo Pijani capitalized on this by creating Bunga Bunga bracelets, selling 100,000 units. Despite some public reluctance, the brand plans to expand globally, targeting a young audience. The media, particularly Berlusconi's Mediaset, has not supported the brand, highlighting the political sensitivity surrounding the topic. The Bunga Bunga phenomenon reflects both a cultural trend and a potential economic boost, though its political impact remains uncertain.

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