CLEAN : 'Four more years': Obama

The transcript discusses the viral impact of a photo of Michel and Barack Obama on social media, highlighting its unprecedented reach on platforms like Facebook and Twitter. It emphasizes the power of social media in reaching a broad audience instantly, surpassing traditional media. The evolution of campaign strategies is explored, noting the shift from physical interactions to a blend of physical and virtual engagements. The discussion concludes with the acknowledgment of the integration of these two worlds in modern campaigns.

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