TED: The case for co-ops, the invisible giant of the economy | Anu Puusa

The video discusses the cooperative movement, highlighting its history, global impact, and benefits. The speaker, a business professor from Finland, shares personal experiences and explains how cooperatives operate, emphasizing their dual roles in business and community welfare. Cooperatives are presented as a sustainable business model that balances economic, social, and environmental goals. The video concludes with a call to improve cooperative marketing to enhance their visibility and impact.

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