BMW Unveils New Logo ... Sort Of

BMW has unveiled a new version of its iconic circle logo, which features a more transparent design and flatter text while retaining its classic blue and white colors. This new logo, representing the mobility of the future, will not be used on production vehicles but debuted on a proposed electric vehicle concept. The redesign aligns with the challenges and opportunities of digitization. This marks the sixth logo design since BMW's founding, with the last redesign occurring in 1997.

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