Marketing - What is Product Quality?

The video tutorial discusses the importance of product quality in marketing. It defines product quality as the ability of a product to solve a problem or meet a need, which in turn provides value to the consumer. The tutorial emphasizes that quality is a critical factor for success, as it is a primary way consumers judge products. It stresses that simply being different or new does not equate to quality; instead, the focus should be on solving consumer problems and meeting their needs to deliver value.

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