Harry Potter: What is Canon and how do brands use it in engagement?

The video humorously critiques J.K. Rowling's frequent updates to the Harry Potter canon, exploring how these changes serve as engagement tools for brands. It delves into the historical context of authors clarifying their works, driven by legacy and anxiety. The discussion then shifts to Heidegger's philosophy, examining how our obsession with canon can lead to a loss of wonder and meaning. The video concludes by advocating for a balance between engagement and appreciation of fictional worlds.

What new insight or understanding did you gain from this video?