Use the Power of Scarcity with Integrity

The video discusses the scarcity principle, which states that limited availability increases desirability. It contrasts this with familiarity, which can enhance likability but reduce influence if overdone. The video advises using scarcity strategically in commitments and deadlines to increase perceived value and urgency. It also covers project management techniques that leverage scarcity to maintain momentum and confidence.

What new insight or understanding did you gain from this video?