TED: The new reality of fashion is digital | Gala Marija Vrbanic

The video explores the emergence and growth of digital fashion, highlighting its presence in virtual universes and its appeal to younger generations. It discusses the transition from physical to digital fashion, collaborations with major brands, and the challenges faced in digital fashion creation. The video also envisions a future where digital garments enhance self-expression and sustainability, emphasizing the potential for exponential growth in the digital fashion market.

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