CLEAN : Kenya wakes up to coffee

The video discusses the promotion of coffee culture in Kenya, highlighting the role of competitions in fostering this culture. It explains that 90% of the business involves exporting green coffee to various global markets, including Europe, America, and Asia. The video emphasizes the local identity of Kenyan coffee, noting that it is not foreign and benefits the local community. Finally, it speculates on the future direction of the coffee industry.

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