TED: The science of scent | Luca Turin

The video explores the science of fragrance, focusing on the Beyond Paradise perfume. It delves into the chemistry of fragrances, discussing molecular composition and the role of atoms. The video contrasts the molecular shape theory with the vibrational theory of smell, highlighting the latter's potential in identifying unique smells. It also covers the commercial application of vibrational theory in the fragrance industry, showcasing the creation of new molecules and the innovation it brings.

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