Business Ethics and Sustainability: The Importance of Considering the Environment

The video explores business ethics, focusing on sustainability and ethical considerations. It highlights the importance of maintaining a positive public image and adhering to corporate social responsibilities. Examples of unethical practices by companies like Volkswagen and BP are discussed. The video also covers the role of pressure groups in promoting ethical behavior and the impact of sustainability on the marketing mix. Businesses are encouraged to adopt renewable energy and sustainable practices to improve their ethical image and long-term profitability.

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