EVENT CAPSULE REPORTER/CHYRON: Bloomingdale's & The Estee Lauder Companies Kick Off BCA Month

Kayla Walker reports from Bloomingdale's in NYC, where Estee Lauder launches a breast cancer awareness campaign. The event aims to raise funds for the Breast Cancer Research Foundation. Kayla pledges to have yearly mammograms. Bloggers, including one man and eleven women, participate by posing in the nude to make a pledge to connect, communicate, and conquer breast cancer.

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