A Million Views At A Time

The video discusses how to create engaging content that people want to watch, focusing on making ridiculous projects and explaining them. It highlights the importance of evoking visceral responses to make videos go viral. The speaker shares the story of a viral glitter bomb video and a collaboration with Jimmy Kimmel on a TV show. The video concludes with the launch of the Team Trees initiative, aiming to plant 20 million trees by 2020, involving a large collaboration of YouTube creators.

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