Starbucks Raises Prices Again Despite Increased Earnings

Starbucks Raises Prices Again Despite Increased Earnings

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the reasons behind the rising costs of coffee at Starbucks, highlighting supply chain issues and increased labor costs. It notes that Starbucks experienced a 20% revenue increase in the fourth quarter of 2021 compared to the same period in 2020. The company raised prices in October and again recently due to higher food costs, but the CEO claims these price hikes have not affected customer demand.

Read more

1 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

Evaluate responses using AI:

OFF