Managing Bad Press

The transcript discusses a crisis at a clinic where a rogue doctor infected patients with Hepatitis C. The organization faced a decision to either abandon the clinic or manage the crisis. They chose to stay, focusing on rebuilding the clinic's reputation and engaging with the media and stakeholders. The organization emphasized the importance of crisis management training and maintaining business continuity. They also highlighted the significance of internal communication and the need to uphold their mission and values during challenging times.

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