Introducing Sensitivity Analysis for Business Forecasting Accuracy Improvement

The video introduces sensitivity analysis as a tool to improve business forecast accuracy by accounting for uncertainties. It highlights the challenges businesses face due to unpredictable factors like market conditions, political stability, and economic changes. Sensitivity analysis helps identify critical variables and assess risks by presenting different scenarios, thus aiding in better decision-making. The video also discusses key forecast variables such as price, fixed costs, variable costs, and sales performance, emphasizing the importance of reliable assumptions in forecasting.

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