Social Media Engagement and Impact

The video discusses the monetization of social media likes and the privacy concerns surrounding data collection. It highlights Facebook's controversial user experiment and the predictive power of data analytics. The value of social media platforms is linked to user engagement, and the concept of social currency is explored through marketing strategies.

What is the primary way companies turn 'likes' into a valuable asset?

• By selling products directly through likes

• By using likes to enhance brand image

• By using likes to improve customer service

• By converting likes into advertising revenue

What recent policy change did Facebook propose regarding user privacy?

• Allowing users to delete their data permanently

• Clarifying how user photos and information might be used in ads

• Introducing a paid subscription model for privacy

• Increasing the security of user passwords

What was the controversy surrounding Facebook's experiment with Cornell University?

• It resulted in a data breach

• It manipulated users' political views

• It involved selling user data to third parties

• It was conducted without users' knowledge

How do media companies traditionally segment their audiences?

• By using advanced AI algorithms

• By analyzing real-time user behavior

• By conducting frequent user surveys

• By employing old school demographic methods

What is the result of media companies' reliance on demographic segmentation?

• A diverse range of content

• Content tailored to individual preferences

• Popular culture based on demographic assumptions

• Increased user engagement

What happens when you engage with content online, such as liking or retweeting?

• You earn money for each interaction

• You automatically subscribe to more content

• You create a demographic profile of yourself

• You increase your social media followers

How do selfies and tweets contribute to the valuation of social media companies?

• They are used to attract more advertisers

• They directly increase company profits

• They help raise the company's market value

• They improve user satisfaction

What is the concept of 'social currency' in the context of social media?

• Trading social media accounts for goods

• Using social media to earn real money

• Using social media interactions as a form of currency

• Exchanging likes and shares for products

What is the main benefit of engaging in social media activities for companies?

• It allows them to sell products directly

• It increases their advertising costs

• It helps them gather valuable user data

• It reduces their need for traditional marketing

Why do some people feel like 'workers' when engaging with social media?

• Because they are forced to engage by companies

• Because it requires significant time and effort

• Because they are paid for their interactions

• Because they receive rewards for their activity