Third-Party Cookies and Online Advertising

The video explains the concept of cookies, focusing on their role in online advertising. It distinguishes between first-party and third-party cookies, highlighting how third-party cookies track users across different sites to build profiles for targeted ads. The video also discusses the impact of upcoming changes in browser policies, with major browsers like Safari, Firefox, and Chrome phasing out third-party cookies, which will significantly affect the online ad industry.

What is the primary role of cookies in the online ad business?

• To store edible items

• To fuel the rise of online advertising

• To slow down internet speed

• To enhance website design

What is a key characteristic of first-party cookies?

• They are the most widespread tracking technology

• They help websites remember your preferences

• They are going to be phased out soon

• They are used by websites you haven't visited

How do third-party cookies differ from first-party cookies?

• They are used by the same website you visit

• They are edible

• They come from websites you haven't directly visited

• They are not used for tracking

What is a major consequence of third-party cookies?

• They improve website aesthetics

• They are used to store passwords

• They help build invasive user profiles

• They make websites load faster

What happens when you see ads for a product you viewed on another site?

• It's due to first-party cookies

• It's a coincidence

• It's due to browser history

• It's because of third-party cookies

Which browsers have already banned third-party cookies?

• Opera and Edge

• Chrome and Safari

• Firefox and Safari

• Internet Explorer and Chrome

Why is Google's decision to phase out third-party cookies significant?

• Because it will make the internet faster

• Because Google invented cookies

• Because Chrome has a large market share

• Because Google owns all websites

What is the expected impact on the online ad business due to the phasing out of third-party cookies?

• It will cease to exist

• It will become more profitable

• It will remain unchanged

• It will need to adapt and change

What percentage of the browser market does Chrome control?

• 30%

• 50%

• 60%

• 80%

What is the main reason third-party cookies are being phased out?

• They are not effective in tracking

• They slow down the internet

• They are too expensive to maintain

• They raise privacy concerns