Effective Science Communication Practices

The video discusses the importance of science communication, emphasizing the need to make complex topics accessible to a broad audience. It provides tips on defining the purpose of communication, simplifying information, and using social media effectively. The video also highlights the importance of being respectful and mindful of the audience's perspectives and knowledge levels. It concludes with advice on maintaining a balance in communication and being open to learning and adapting.

What is the primary goal of science communication?

• To focus only on scientific experts

• To make science more complex

• To make science accessible to a broad audience

• To use as much scientific jargon as possible

Why is it important to understand your purpose before communicating science?

• To focus solely on your personal interests

• To avoid engaging with your audience

• To align your message with your goals and audience

• To ensure you use the most complex language

What should you avoid when simplifying scientific information?

• Making information relatable

• Breaking down complex subjects

• Using jargon

• Using simple words

Which platform is best for sharing short and snappy science messages?

• Facebook

• Instagram

• LinkedIn

• Twitter

What is a key consideration when using social media for science communication?

• Ignoring your audience

• Posting without permission

• Using only one platform

• Thinking before you click

What is a benefit of using social media for science communication?

• It can increase citation rates

• It provides no engagement opportunities

• It discourages networking

• It limits your audience

What is a good practice when taking photos in a lab or school?

• Post immediately

• Ask for permission before sharing

• Ignore privacy concerns

• Share without asking

Why is it important to be respectful and kind online?

• To avoid building a positive reputation

• To ensure your message is ignored

• To discourage audience interaction

• To foster a positive and engaging environment

What should you do if you find science communication isn't for you?

• Over-communicate your message

• Ignore your audience

• Find what works and what doesn't

• Force yourself to continue

What is a potential risk of over-communicating your message?

• Engaging more viewers

• Viewers switching off

• Improving message clarity

• Increasing your audience