Obama Campaign Digital Strategy Insights

The video discusses how the Obama campaign effectively used digital and social media tools, such as mobile applications, SMS, Twitter, and blogging, to engage with voters and create transparency. The campaign's strategic use of data and tools like Vote Builder helped organize efforts and target voters effectively. The success of these digital strategies contributed significantly to Obama's victory, demonstrating the power of digital media in modern campaigning.

What was a key strategy used by the Obama campaign to announce the vice-presidential nominee?

• Television ads

• Text message alerts

• Email newsletters

• Radio broadcasts

How many text messages did supporters receive on average on Election Day?

• Four

• Three

• Two

• One

How did the Obama campaign utilize Twitter during the election?

• To post daily news articles

• To connect with early adopters and maintain two-way communication

• To share long-form blog posts

• To broadcast live speeches

What was the follower count difference between Obama and McCain on Twitter?

• Obama had 100 times more followers

• Obama had 50 times more followers

• Obama had 240 times more followers

• Obama had 10 times more followers

What was the main purpose of the Obama campaign's blogging efforts?

• To conduct online polls

• To post campaign advertisements

• To share daily news updates

• To create transparency and encourage participation

What was the impact of blogging on the Obama campaign?

• It created transparency and increased engagement

• It reduced campaign costs

• It decreased voter turnout

• It led to more television ads

What tool did the Obama campaign use to organize canvassing efforts?

• Voter Tracker

• Poll Organizer

• Vote Builder

• Campaign Manager

What was the purpose of the Vote Builder tool?

• To track campaign donations

• To organize canvassing and track voter information

• To manage social media accounts

• To schedule campaign events

What was a significant outcome of the Obama campaign's digital strategy?

• Significant online engagement and donations

• Higher newspaper subscriptions

• Increased television viewership

• More radio listeners

What was a key focus of the Obama campaign's digital strategy?

• Launching a new television channel

• Building a comprehensive voter database

• Developing a radio talk show

• Creating viral videos