Mass Media and Communication Policies

The video tutorial discusses the concept of mass media, focusing on its political aspects. It highlights the historical impact of mass media during the 1960 presidential race between Nixon and Kennedy, where television played a crucial role. The tutorial explains the three major roles of mass media in politics: gatekeeper, scorekeeper, and watchdog. It also covers the topic of net neutrality and FCC regulations, discussing the changes in internet policies over the years. Finally, the video provides an overview of the Fairness Doctrine, its purpose, and its eventual abolition in 1987.

What is considered a form of mass media?

• Books

• Television

• Handwritten notes

• Personal letters

In the 1960 presidential debates, how did television viewers' opinions differ from radio listeners'?

• Television viewers thought Kennedy won, while radio listeners thought Nixon won.

• Both television viewers and radio listeners thought Nixon won.

• Both television viewers and radio listeners thought Kennedy won.

• Television viewers thought Nixon won, while radio listeners thought Kennedy won.

What role does mass media play when it acts as a gatekeeper?

• It presents controversial issues in a balanced manner.

• It reports on polling data and public perception.

• It filters information for dissemination.

• It checks the accuracy of public officials' statements.

Which role of mass media focuses on polling data and public perception?

• Watchdog

• Gatekeeper

• Fact-checker

• Scorekeeper

What is the primary function of watchdog journalism?

• To filter information for dissemination

• To report on polling data

• To inform the public about institutional activities

• To present controversial issues in a balanced manner

What was the impact of the FCC's 2015 regulations on ISPs?

• Immediate innovation in services

• Decreased broadband investment

• Increased broadband investment

• No change in broadband investment

What policy did President Clinton and a Republican Congress establish regarding the internet?

• A free market for the internet

• A ban on new internet services

• Government control over internet content

• Heavy regulation of ISPs

When was the Fairness Doctrine abolished?

• 1960

• 1949

• 1987

• 2015

What did the Fairness Doctrine require from broadcast license holders?

• To focus only on entertainment content

• To present issues in a biased manner

• To present issues honestly and equitably

• To avoid controversial issues

What was the purpose of the Fairness Doctrine when it was introduced?

• To eliminate all forms of media bias

• To promote government propaganda

• To ensure balanced presentation of public issues

• To limit the airtime of controversial issues