Soccer Sponsorships and Influence

Soccer Sponsorships and Influence

Assessment

Interactive Video

Business, Geography, Social Studies

9th - 12th Grade

Hard

Created by

Patricia Brown

FREE Resource

The video explores Gazprom's extensive sponsorship in European soccer, highlighting its strategic use of sports to enhance its influence and reputation. Gazprom, a Russian state-owned natural gas company, sponsors major soccer teams and tournaments, despite not selling consumer products. This sponsorship is part of a broader strategy to bypass political challenges and enhance Russia's energy influence in Europe. The video also discusses the Nord Stream pipeline, political ties, and the impact of such sponsorships on the sport, illustrating how state-owned companies use sports to gain international approval.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What makes Gazprom's sponsorship in soccer unique compared to other sponsors?

It only sponsors teams in Russia.

It is owned by the Russian government and sells natural gas.

It is a private company.

It sells consumer products like credit cards.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Gazprom's natural gas supply crucial for Europe?

Gazprom controls a significant portion of the world's natural gas reserves.

European countries are not dependent on natural gas.

Gazprom offers the cheapest natural gas prices.

Europe has no other natural gas suppliers.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main reason for the construction of the Nord Stream pipeline?

To increase gas prices in Europe.

To bypass Ukraine and reduce transit fees.

To connect Russia directly to France.

To supply gas to the United States.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Gazprom's sponsorship impact FC Schalke 04?

It resulted in a ban from European competitions.

It led to the team's financial decline.

It provided much-needed financial support.

It caused the team to relocate to Russia.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which other team did Gazprom invest in to expand its influence in soccer?

Real Madrid

Paris Saint-Germain

Zenit St. Petersburg

Manchester United

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the outcome of Gazprom's investment in Zenit St. Petersburg?

Zenit stopped participating in international tournaments.

The team was sold to another company.

Zenit won their first-ever league championship.

The team faced relegation.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common strategy used by state-owned companies like Gazprom in sports?

To sell sports merchandise.

To gain influence and improve public perception.

To reduce their operational costs.

To focus solely on local markets.

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