Ethnographic Research Concepts

This video is part of a psychology lecture series focusing on ethnography. It covers the definition, history, and goals of ethnography, emphasizing its role in understanding cultural behaviors from an insider's perspective. The video explains different types of ethnographic research, such as macro and micro ethnography, and outlines the steps involved in conducting ethnographic research, from selecting a culture to formulating theories based on collected data.

What is the primary focus of ethnography?

• Laboratory-based research

• Long-term detailed study of a community

• Statistical data analysis

• Short-term experiments

Who is a notable figure in the development of ethnography?

• Bronislaw Malinowski

• Jean Piaget

• Sigmund Freud

• Carl Jung

What does the emic perspective emphasize in ethnographic research?

• Outsider's viewpoint

• Quantitative data

• Historical analysis

• Insider's viewpoint

What is macro ethnography concerned with?

• Specific cultural groupings

• Psychological experiments

• Broadly defined cultural groupings

• Individual behavior

Which perspective focuses on the viewpoints of those outside the culture being studied?

• Macro perspective

• Etic perspective

• Emic perspective

• Micro perspective

What is the first step in conducting ethnographic research?

• Selecting a culture

• Conducting interviews

• Data analysis

• Formulating a theory

Why is gaining acceptance important in ethnographic research?

• To ensure data accuracy

• To reduce research costs

• To gain deeper insights

• To speed up the research process

What is the role of informants in ethnographic research?

• To provide statistical data

• To analyze data

• To offer insights and access to more informants

• To conduct experiments

What is the final step in ethnographic research?

• Literature review

• Theory formulation

• Gaining informants

• Data collection

What is the purpose of generating a 'thick description' in ethnography?

• To delve deeply into cultural nuances

• To provide a superficial overview

• To focus on quantitative data

• To simplify the research process