Ethnography Concepts and Methods

The lecture introduces ethnography as a crucial research method, emphasizing its role in observation and understanding cultures. Ethnography is described as both a method and an epistemology, involving prolonged engagement with study subjects. The historical origins of ethnography are explored, highlighting figures like Herodotus and early explorers. The lecture also discusses ethnography's application in sociology and its combination with other methods. Ethnographic fieldwork is detailed, focusing on participant observation and other techniques.

Why is ethnography considered more than just a method?

• It involves only interviews.

• It is an epistemology.

• It is a quick research method.

• It focuses solely on data collection.

What is the primary goal of ethnography?

• To conduct laboratory experiments.

• To write fictional stories.

• To collect statistical data.

• To understand a group by living with them.

Who is considered one of the first ethnographers?

• Isaac Newton

• Herodotus

• Albert Einstein

• Galileo Galilei

Which traveler is known for contributing to the origins of ethnography?

• Christopher Columbus

• Neil Armstrong

• Ibn Battuta

• Ferdinand Magellan

What was Bronislaw Malinowski known for in the field of ethnography?

• Writing fictional novels

• Staying for a prolonged period on the Trobriand Islands

• Conducting short-term studies

• Inventing the telescope

What is a key component of ethnographic fieldwork?

• Laboratory experiments

• Telephone interviews

• Online surveys

• Participant observation

Which of the following is NOT a method used in ethnographic fieldwork?

• Direct observations

• Unobtrusive observations

• Document analysis

• Randomized controlled trials

What does participant observation involve?

• Only observing from a distance

• Participating and observing within a group

• Conducting interviews only

• Reading books about the group

Which of the following is a misconception about ethnography?

• It is a quick method.

• It can involve document analysis.

• It involves long-term engagement.

• It includes participant observation.

What is the significance of ethnographic fieldwork?

• It provides a comprehensive understanding of a group.

• It is limited to statistical analysis.

• It is only about writing reports.

• It focuses on short-term interactions.