Consumer Education and Distribution Chain

The video tutorial covers consumer education, focusing on enlightening the public about their rights as consumers, particularly in food purchases. It explains the aims of consumer education, including educating the public about laws governing food manufacture and sales. The video also details the roles of various consumer agents in the distribution network, such as manufacturers, major distributors, sub-distributors, wholesalers, retailers, and consumers.

What is the primary goal of consumer education?

• To promote new products

• To enlighten the public about their rights

• To reduce food prices

• To increase consumer spending

Which of the following is NOT an aim of consumer education?

• To increase manufacturing costs

• To educate about food laws

• To ensure food standards compliance

• To promote consumer rights

Who are considered the first point of contact in the distribution network?

• Retailers

• Consumers

• Major distributors

• Manufacturers

What is the role of major distributors in the distribution network?

• To produce goods

• To regulate food standards

• To sell directly to consumers

• To buy in large quantities from industries

Sub-distributors are also known as:

• Retailers

• Consumers

• Wholesalers

• Manufacturers

What is the primary function of retailers?

• To regulate consumer rights

• To produce goods

• To buy in bulk from manufacturers

• To sell small quantities to consumers

Why do retailers stock a variety of goods?

• To compete with manufacturers

• To satisfy individual customer needs

• To reduce storage costs

• To increase their profit margins

Who are the final purchasers in the distribution chain?

• Manufacturers

• Consumers

• Wholesalers

• Retailers

What would happen without consumers in the distribution chain?

• Higher food prices

• No production or sales

• No need for retailers

• Increased production

Which group ensures the disposal of goods in the distribution network?

• Consumers

• Manufacturers

• Major distributors

• Retailers