Quali or Quanti???

What types of research do organizations conduct during strategic planning?

• No research at all

• Both qualitative and quantitative research

• Only quantitative research

• Only qualitative research

Which method involves discussing experiences and feelings with customers?

• Experiments

• Observations

• Focus groups

• Surveys

What is a key characteristic of qualitative data?

• It is based on closed-ended questions

• It can be counted

• It cannot be quantified

• It is always expensive to collect

Are you enjoying the video lesson?

• Yes

• No

What type of research uses predefined answers for respondents?

• Qualitative research

• Quantitative research

• Observational research

• Experimental research

What should the cafe consider when choosing between qualitative and quantitative research?

• The type of information needed and available resources

• The number of customers visiting

• The location of the cafe

• Only the cost of research