Ethos, Pathos, Logos

Oprah's presence in the commercial appeals to ETHOS because she is 

• very rich and successful and her celebrity status appeals to people because they believe she is credible.

• is a very good cook

• She has a good price point for the product and appeals to our emotions.

Stephen Curry's presence in the commercial appeals to _______ because he is a famous basketball player that has character and is credible. People want to have the power and success that Curry has.

• ETHOS

• LOGOS

• PATHOS

A credential is a quality, skill, experience, or document that means someone is qualified do a job.  Why are the professor's credentials (he's won an oscar) shown?  

• To appeal to emotion- pathos

• To appeal to logic- logos

• To appeal to credibility- ethos

The commerical with Mr. Clean dancing appeals to PATHOS through

• humor and attraction

• fear 

• sympathy and sadness

This commercial appeals to PATHOS through

• love and humor

• fear and relief

The commercial appeals to LOGOS through

• facts and relevant numbers

• happy music

This commercial appeals to LOGOS through the use of

• scientific terms describing health benefits like antioxidants

• fun animated soldiers that clearly are silly

Review: Ethos is appealing to 

• authority/ celebrity/ credibility / character

• emotions of fear,humor, attraction, sadness

• logic/ reason / evidence / facts / numbers

Review: Pathos is appealing to 

• authority/ celebrity

• emotions of fear, humor, sympathy, attraction, sadness

• logic/ reason

Review: Logos is appealing to

• authority/ celebrity

• logic / reason/ evidence/ facts/ statistics / numbers

• emotion