Future of Broadcasting: Story 2: U.S. Television

The transcript discusses the concept of a 'marginal hit' in TV ratings, highlighting the role of scheduling and the influence of airtime buyers in determining the success of TV shows. It also touches on the power of advertisers and the importance of viewer demographics in shaping programming decisions.

What does a 'marginal hit' in television typically mean?

• A show that is canceled immediately

• A show that is a massive success

• A show with a moderate audience share

• A show that is a complete failure

What is Shulman's main tool for managing television schedules?

• A viewer survey

• A marketing plan

• A scheduling board

• A financial report

How do airtime buyers influence television programming?

• By creating new shows

• By second guessing schedules

• By directing episodes

• By writing scripts

What is a key factor for advertisers when evaluating a TV show?

• The show's theme song

• The demographic groups watching

• The show's filming location

• The show's production cost

Why might a show be changed according to the video?

• To match viewer demographics

• Because of advertiser influence

• To win awards

• Due to low production quality