PWHL Ready For Takeover Tour As League Popularity Grows

The transcript discusses the potential expansion of women's hockey into new cities, highlighting market testing through games in Canada and the US. It explores the growth of the women's hockey pipeline, emphasizing the increasing number of girls entering the sport and the potential for international expansion. The conversation shifts to investor interests, with a focus on sponsorships and the involvement of the Mark Walter family. The growing interest in women's sports is analyzed through key performance indicators like attendance and merchandise sales. Finally, strategies for building a fanbase are discussed, including community engagement and leveraging social media.

How does the text describe the current interest in women's sports, particularly hockey?

What are the challenges mentioned regarding getting more young girls into hockey?

What strategies are suggested for building a fan base for women's hockey?