TikTok's Growing Advertising Base

The video discusses the shift of advertising money to TikTok, noting a 200% growth in TikTok and a 65% decline in Alphabet's platforms. It explores the potential impacts of a TikTok ban, suggesting that Alphabet and Meta could benefit, while small businesses reliant on TikTok may suffer. The video also advises companies on how to prepare for a possible ban and identifies potential beneficiaries like Amazon and eBay.

Who is losing money as a result of TikTok's growing popularity?

What has been the year-over-year growth percentage for TikTok mentioned in the text?

Which companies are expected to gain from marketplace sales if a TikTok ban occurs?

What should companies do to prepare for a possible TikTok ban according to the speaker?

How did small and medium businesses react to the changes in traffic after Elon Musk took ownership of Twitter?