Can BlackBerry Win Back the Business User?

Can BlackBerry Win Back the Business User?

Assessment

Interactive Video

Business, Architecture, Information Technology (IT)

University

Hard

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The video discusses the launch and record sales of the iPhone 6 and iPhone 6 Plus, highlighting Apple's success. It then shifts focus to BlackBerry's new Passport device, detailing its features like a square screen and QWERTY keyboard. The video explores BlackBerry's strategy to remain relevant by focusing on both hardware and software, despite its small market share. It targets the business community, emphasizing security and productivity features. The video concludes with a discussion on market competition, noting BlackBerry's challenges against giants like Apple and Samsung.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What were the sales figures for the iPhone 6 and iPhone 6 Plus during the first weekend?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Describe the features of the new passport mentioned in the text.

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the QWERTY keyboard in the context of the new device?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does the company face in terms of profitability and market presence?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the market share of the company discussed compare to that of Apple and Samsung?

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