VOICED : Habanos salvan un discreto 2016 para mercado de lujo en Cuba

The 19th International Habano Festival in Cuba attracted over 2,000 cigar enthusiasts and distributors from 50 countries. In 2016, Habanos S.A. reported a revenue of $445 million, marking a 5% increase. The company controls 70% of the global premium cigar market, excluding the US due to the 1962 embargo. However, since 2014, Americans can bring up to 100 cigars from Cuba. Further US market access could boost the Cuban cigar industry, a key export product.

What was the main focus of the 19th International Habano Festival in Cuba?

• To showcase the results of the luxury cigar market in 2016

• To introduce new cigar brands

• To discuss the global tobacco market

• To celebrate Cuban culture

What percentage of the global premium cigar market does Habanos S.A. control?

• 50%

• 70%

• 30%

• 90%

How much did Habanos S.A. report in business turnover?

• $350 million

• $500 million

• $445 million

• $400 million

Since when have Cuban cigars been banned in the U.S.?

• 1992

• 1982

• 1962

• 1972

What change occurred in 2014 regarding Cuban cigars and the U.S.?

• Cuban cigars became the top export

• Cuban cigars were banned

• Americans can carry up to 100 cigars

• The embargo was lifted