Facebook Goes All In on E-Commerce Transactions

The video discusses Facebook's new ad formats on News Feed and Messenger, focusing on creating an ecosystem for advertisers without taking a cut from e-commerce transactions. It highlights the importance of user experience in bot development and the rules to prevent spam. The video also covers discovery surfaces and monetization strategies in Messenger, emphasizing advertising that doesn't feel intrusive. Finally, it outlines strategies for user growth, including multiple accounts on shared devices and Messenger-only accounts, aiming to reach 2 billion users.

What is the current focus of Facebook regarding the ecosystem of Messenger?

What strategies is Facebook implementing to reach 2 billion users on Messenger?