Marketing - How to Measure the Impact of Social Media

The video discusses the importance of measuring the impact of social media on marketing efforts. It highlights various methods such as using platform metrics, advanced analytical tools like Hoot Suite, comparing sales with social media activity, and social listening. These methods help organizations understand their reach and effectiveness. Despite challenges, these tools provide valuable insights into social media's impact.

What are some of the built-in metrics available on social media platforms to track impact?

How can services like Hoot Suite enhance the measurement of social media impact?

In what way can comparing sales to social media activity provide insights into impact?

What is social listening and how does it contribute to measuring social media impact?

What challenges remain in measuring the impact of social media, despite available tools?