Publicis to Buy Sapient in $3.7B All-Cash Deal

Maurice Levy, CEO of Publicis, attempted a $35 billion merger with Omnicom, which failed. Undeterred, Publicis is now acquiring Sapient, a US digital advertising company, for $3.375 billion. This acquisition aims to accelerate Publicis's goal of making digital revenue over 50% of its business, advancing the timeline by three years. Sapient's stock saw a 20% rally, indicating market interest. Maurice Levy's leadership is highlighted, with a focus on his legacy beyond the failed Omnicom merger.

What was the reaction of Sapient's stock price last week?

What legacy does Maurice Levy hope to achieve?