McDonalds Same-Store Sales Drop Less Than Estimate

The video discusses McDonald's sales performance, highlighting that while global sales figures were better than expected, they still showed a decline. The US market faced challenges due to competition and a bloated menu, but promotions helped mitigate losses. In Europe, economic issues led to a smaller than expected decline, and in Asia, concerns over food safety in China resulted in a significant drop. McDonald's plans to simplify its menu and reintroduce popular items like the MC rib to boost sales.

What promotional strategy did McDonald's implement in October?

What menu item is McDonald's bringing back in November to boost sales?