VOICED : Caviar italiano conquista el mundo

Lombardía, Italy, has become a leader in the caviar industry, producing 26-30 tons annually. The company, which raises 60,000 sturgeons with Mozart music, surpassed France and China in production. In 2000, they launched their brand, Calvicius, initially supplying airlines and later focusing on high-end restaurants. Their caviar is now sold in luxury stores in major cities. Despite being a luxury item, they offer smaller packages to reach a broader audience, solidifying Italy's presence in the caviar market.

What unique method does the company use to raise sturgeons in Lombardy?

• Providing them with luxury food

• Feeding them with special algae

• Using heated pools

• Playing Mozart music

Which country does the company surpass in caviar production?

• Russia

• France

• Iran

• United States

What significant change did the company make in the year 2000?

• Opened a new farm in France

• Began using artificial breeding techniques

• Stopped supplying other farms and created its own brand

• Started exporting to Asia

Which type of clients did Calvicius initially target?

• Supermarkets

• Local grocery stores

• Online retailers

• Airlines' first-class sections

What strategy has the company adopted to make caviar more accessible?

• Lowering the price of large tins

• Providing free samples

• Offering smaller packages

• Partnering with fast-food chains