Ethical Visuals

Bill Carmody discusses the concept of ethical visuals, emphasizing the importance of using visual media responsibly to avoid distorting messages or promoting false impressions. He provides the example of the Joe Camel lawsuit, where the use of an illustrated character was deemed unethical for targeting underage audiences. Carmody stresses the need for accuracy and honesty in visuals to maintain credibility and avoid misleading audiences, particularly in business communication.

What is meant by the term 'ethical visual'?

How do ethical visuals impact the credibility of the author?

Can you provide an example of an unethical visual and explain why it is considered unethical?

What are some consequences of using visuals that are out of context?

In what ways can one ensure that the visuals used in communication are ethical?