Quelle part de marché en Europe occidentale est prévue pour Alta 10?
FRANCE: TABACALERA & SEITA: TOBACCO COMPANIES MERGER
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The transcript discusses the strategic alignment and personal friendship between two company leaders, leading to the formation of Alta 10. This new company aims to become a leader in the European cigarette market and the global cigar market. The merger of two major companies is expected to strengthen their market position significantly.
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Pourquoi la fusion entre Ceïta et Tabacalera est-elle considérée comme une fusion offensive?
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