Scooter Braun on the Next Big Thing in Music

The transcript discusses the emergence of new voices and talents, particularly focusing on Justin Bieber's discovery through YouTube. It highlights YouTube's potential to create stars and the changing perceptions within the music industry regarding artists discovered on social media platforms. The conversation emphasizes the growing role of social media in discovering and promoting new talent.

How did Justin Bieber get discovered according to the speaker?

What does the speaker think about the potential of YouTube in discovering new stars?

What was the initial skepticism about signing artists from YouTube?

In what way has the perception of YouTube changed among record labels?

What trend does the speaker observe regarding artists coming from social media?