Why Ritz-Carlton Is Building the Anti-Cruise Ship

Ritz Carlton is entering the cruise industry with a unique approach by building luxury yachts that differ from traditional cruise ships. These ships, designed as floating hotels, will cater to a niche market, leveraging Ritz Carlton's loyalty program to attract customers. The ships will feature open-plan designs and luxury amenities, setting them apart from typical cruise offerings. Pricing is expected to be competitive with other luxury cruise options, with bookings opening soon.

What distinguishes Ritz Carlton ships from traditional cruise ships?

How many passengers will the Ritz Carlton ships accommodate?

What is the expected occupancy requirement for the Ritz Carlton ships?

What features from Ritz Carlton hotels will be included in the ship design?

What is the anticipated price range for bookings on the Ritz Carlton ships?