CLEAN : 'Four more years': Obama

The transcript discusses the viral impact of a photo of Michel and Barack Obama on social media, highlighting its unprecedented reach on platforms like Facebook and Twitter. It emphasizes the power of social media in reaching a broad audience instantly, surpassing traditional media. The evolution of campaign strategies is explored, noting the shift from physical interactions to a blend of physical and virtual engagements. The discussion concludes with the acknowledgment of the integration of these two worlds in modern campaigns.

What was significant about the photo of Michel and Barack Obama?

How did the public's engagement with the photo differ from traditional press announcements?

What does the speaker mean by saying the potential for virality is very strong?

What does the speaker imply about the future of political campaigning?

In what ways have the worlds of physical campaigning and social media changed according to the speaker?