Adidas Would Like to Work With Soccer Star Mbabbe, CEO Rorsted Says

The transcript discusses the sporting goods market, focusing on growth in the US and China, challenges in Europe, and the impact of digital transformation. It highlights product innovations like shoes made from ocean plastic and 3D printing. The company is optimistic about China's economy and plans to turn around Reebok by 2020. Celebrity endorsements are also discussed as a marketing strategy.

What factors are impacting the sporting goods market in Europe?

How has the growth in the US market compared to Europe?

What are the expectations for the Chinese market moving forward?

What is the company's strategy for competing with Nike in Europe?

What innovative products are being developed to attract customers?

How is digital media changing the way companies engage with consumers?

What challenges does the company foresee in the European market?