Creativity Connects and Helps People Cope: Adobe CMO

During the pandemic, the company focused on employee well-being and business continuity, offering free subscriptions to students and supporting communities with COVID grants. Leadership emphasized creativity and community engagement, launching the 'Honor Heroes' campaign to celebrate essential workers. The company also encouraged volunteerism, with 70% employee participation.

What actions were taken to support employees' well-being during the pandemic?

How did the organization ensure business continuity for its customers?

What initiatives were implemented to support communities during the pandemic?

What role did creativity play during the pandemic according to the text?

Describe the 'Honor Heroes' campaign and its purpose.