Why Coca-Cola Wants to Follow Your Pet Pooch

The video discusses Coca-Cola's Bridge program, which supports startups in Israel and globally by helping them commercialize their products. The program includes a pilot with 10 startups, such as Screamo, which offers interactive mobile-to-screen experiences, and a tracking bracelet for theme parks. Startups receive mentorship and potential partnerships with Coca-Cola, gaining early access to technology and preventing competition. The program fosters synergies, like integrating software with vending machines and exploring geo-fencing opportunities.

What kind of support do startups receive from Coca-Cola executives?

Explain the concept of Geo fencing as mentioned in the text.