TED: How to choose clothes for longevity, not the landfill | Diarra Bousso

The video discusses the convenience of online shopping and its environmental impact, highlighting the fashion industry's role in pollution. The speaker shares a personal journey from Wall Street to founding a sustainable fashion brand, inspired by Senegalese culture. Key strategies for sustainability include customer co-creation, conscious production, and managing returns. The speaker emphasizes the importance of reducing waste and fostering a culture of sustainability, concluding with a vision for a responsible fashion future.

What is the hidden cost of retail therapy mentioned in the text?

How did the speaker's life change after the life-threatening accident?

What does the speaker mean by 'sustaining everything we love' in relation to fashion?

What cultural practices regarding clothing does the speaker describe from their upbringing?

What is the significance of the speaker's brand, The Arab Blue, in the context of sustainable fashion?

What are the three key learnings identified by the speaker to promote sustainability in fashion?

How does the speaker suggest companies can engage with customers to create a sense of ownership?

What strategies does the speaker mention to mitigate returns and overconsumption?

In what ways does the speaker believe fashion can be approached responsibly?

How has the speaker's approach to fashion impacted their business growth?