Marketing - What is Web Tracking

The video discusses the importance of using good information for marketing decisions, focusing on online behavior as a valuable source. It explains web tracking, a method to collect and store online activity to understand consumer preferences. Cookies are highlighted as a primary tool for web tracking. The video concludes with how marketers use this data to design targeted ads, emphasizing the main goal of web tracking.

In what ways can understanding online behavior improve marketing strategies?

What is the main purpose of web tracking in marketing?

How do cookies contribute to web tracking?

What kind of information can marketers gather from web tracking?

Can you explain how online behavior influences targeted advertising?