The Peak-End Rule: 2 Things We Actually Remember

The video explains the peak-end rule, where people judge experiences based on their most intense moment and the end. It highlights the role of expectations in shaping perceptions and describes an experiment by Kahneman and colleagues that supports the rule. The video also discusses how restaurants can apply this rule to improve customer experiences.

What is the peak-end rule and how does it affect our memory of experiences?

How do expectations influence our perception of an experience according to the text?

Describe the experiment conducted by Kahneman and his colleagues regarding unpleasant experiences.

What conclusions did the researchers draw from the experiment about people's preferences?

In what ways can a restaurant create a memorable experience for its customers?