Capcom Targets Smartphone Gamers
Interactive Video
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Business, Information Technology (IT), Architecture
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University
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Practice Problem
•
Hard
Wayground Content
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The video discusses Capcom's strategies for growth, focusing on introducing new AAA products and leveraging platforms like PC and smartphones. Capcom aims to sell 100 million game copies annually, with a significant push into mobile gaming through a partnership with Apple. The company prefers organic growth over mergers and acquisitions, emphasizing in-house talent development. Capcom believes digital entertainment will drive Japan's future growth, with the game industry leading the way.
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2 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
What role does Capcom see for digital entertainment in Japan's future?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
In what ways does Capcom believe the game industry can contribute to Japan's growth?
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