Guy Kawasaki: What is Enchantment?

Guy Kawasaki's book 'Enchantment' explores how to delight customers and build long-term relationships through marketing. He emphasizes the importance of a great cause, trustworthiness, and likability. Kawasaki suggests using storytelling and addressing the masses to spread your message. Key elements for successful enchantment include depth, intelligence, completeness, empowerment, and elegance. The book reminds marketers of timeless principles to create products that are more than just functional, making users feel special.

What is the main idea behind Guy Kawasaki's concept of Enchantment?

What are the three pillars of Enchantment according to Kawasaki?

What is the significance of trustworthiness in building Enchantment?

How does Kawasaki suggest we can build Enchantment?

What role does storytelling play in marketing according to Kawasaki?

What are the five things required to enchant an audience with a product or cause?

Why does Kawasaki believe that the best products are more than just functional?